Why do you use wood from birch in your production?
This kind of wood gives the paper a natural whiteness which results in a less intensive bleaching process. Birch pulp also requires less energy-intensive processing.
You have many certifications; you’re for example FSC and PEFC certified. Recently you received the Cradle to Cradle Certified at Gold level, as the first paper mill in the world. What does this certification mean?
Cradle to Cradle is a very demanding and extensive certification that analyses the paper's environmental impact from a life-cycle perspective: from the raw material in the forest to recycling the product. That means that logistics from mill to printing, what goes on in the printing house and the product’s usage and recycling, are included. Cradle to Cradle investigates the paper’s performance in five different categories (Material Health, Material Reutilization, Renewable energy & carbon management, Water Stewardship and Social fairness). The product is then rated in each category depending on how well it meets the high requirements of Cradle to Cradle.
The final rate is the lowest rating that the product has received in the five different categories. You can’t receive a higher final rating than the lowest rating on each category. To get the gold award, like we have, gold standards must be met in all categories. The ratings are Basic, Bronze, Silver, Gold, and Platinum. No paper has been awarded Platinum yet.